Top 11 Tips to Do marketing in E-commerce business | Adloonix
Running an E-commerce business can be the most profitable decision for you. But you have to know how to market your business properly. If you do not know it, you fail too soon. When you start a business journey or redefine your business strategy, you should know current marketing trends to use them for your growth. Consequently, it is important to invest in website development and marketing strategy improvement.
Marketers know all about the fears and obstacles of the business owners. And the team of the digital marketing agency Adloonix prepared tips on how to do marketing in E-commerce business. Our team always uses innovative tools and reliable sources that bring high profits for our clients.
If you want to know the effective marketing techniques, do not wait and read our list of valuable marketing tips.
11 tips on how to do marketing in E-commerce business
1. Optimize your website for mobile devices
The first tip is obvious to E-commerce businesses. It is essential to pay attention to the web design and web development of your site during the improvement of the marketing strategy. The first thing the clients see on the website is its design and navigation. If they do not like your landing page, they will buy nothing. Even if you have the service or product they want, your ordinary design can be the reason not to buy from you.
Our team usually improves the client’s website if they need it. We add new features, launch new services, and try a variety of tactics to grow the business of our clients.
You should also adapt your website to the customers’ needs. I think you noticed that more than half of all web traffic comes from mobile users. And you should keep pace with this trend. Being mobile-friendly means that your website is available on mobile devices. But if your website does not work on gadgets, our team knows how to change it.
You can also create a mobile application. It can engage more customers because users like to have easy access to everything. Our firm can develop software for different platforms. The app that works only on a single platform cannot satisfy the desires of all customers.
→ Here is the link to our Web & Mobile App development service 🔗
2. Create SEO (Search Engine Optimization) strategy
The huge source of traffic is search engines. All businesses, not only E-commerce, must pay attention to it. You know that most of the buying decisions start with a simple search. And your task is to optimize your website since it helps to rank your site higher.
The process of optimization can take some time if you do it alone. But our agency regularly changes SEO strategies for the clients to keep pace with new developments in software algorithms and computer databases. Nevertheless, we always stick to a strategy that takes into account the time of year, location, and price range in your niche.
Besides, we always check the vital factor for SEO — the speed of your website. A fast loading website can engage more clients and convert them to regular customers. Moreover, a fast loading website will rank higher than a slow one.
→ Here is the link to our SEO service 🔗
3. Start blogging
The online blog is a cost-effective way to introduce your business, products, or services to the target audience. Business owners confirm that is a perfect place to attract potential customers, develop your brand recognition, and build a reputation.
We can name at least five benefits of adding a blog to your marketing strategy:
· You get more inbound links;
· You generate more leads;
· You have more indexed pages;
· You increase conversion;
· You gain trust from clients.
But it is more than just posting some content once or twice a week. You have to create a promotional strategy for every social platform where you share the articles, images, or videos. You can use popular platforms such as Medium, Pinterest, LinkedIn, Reddit, or Quora. They have a huge audience, so you can be sure they will find your posts.
You have to pay attention to your content. It should be original and creative. Moreover, your posts must be high-quality since your audience will judge your business by them. It is a good strategy to post something new that will push your audience to follow you, buy your products, and leave positive reviews.
Have you ever heard about the Pareto principle? It is an important rule in marketing. Italian economist found that 80/20 distribution often occurs in the business world. For example, 80% of your deals provide 20% of your clients.
You can use it the following way: 80% of your content should consist of useful information and 20% of it should have a business promotion. This rule can allow you to grow your business faster when you apply it properly.
4. Use social media platforms to attract visitors
Social platforms have limitless potential since people use them not only for online interaction. Our study shows that more than 55% of online buyers purchase products via the brands’ posts. Besides, it is easy to create a business account for an E-commerce store and use build-in links to boost impulses to buy your products.
The study also found that more than 70% of business owners consider social media ads as the top traffic sources. The social networks allow you to find your target audience, interact with them, share relevant content, and drive traffic to your site.
For most brands, we recommend starting with Facebook and YouTube. Those social networks have many active users. That is why they are the most powerful ad platforms. Depending on the target audience, we can also set up ads on LinkedIn, Instagram, and Twitter.
Each social media ad consists of an image or video, text, and link to your website or profile in the social network. We handcraft each of these elements in corresponding with the personality of your target audience and business on the whole.
→ Here is the link to our Traffic Generation service 🔗
5. Use PPC campaign
One more powerful and effective marketing strategy is advertising with PPC (pay per click) ads. It is a useful service that leads your website to the top of search results, even if the ranking of your business is not the best.
PPC campaign consists of three basic elements: the advertisement, the offer, the landing page. You have to synchronize all of them to maintain the interest of the audience.
Using PPC, you only pay when users click on your ads that lead them to your site. Then your task is to convert them. When you have a professional website, developed CX (Customer Experience) strategy and conversion process, you will see positive results rather quickly.
Keep in mind that Google processes over 60,000 searches per second. It is a good platform that goes into PPC campaigns. Moreover, Google Ads offers notable ROI (Return on Investment). That is why we recommend our clients to use this service.
6. Collaborate with influencers
The main advantage of influencer marketing is that the customers are already there. Influencer marketing is also more authentic. That is why 92% of people trust other consumer recommendations over corporate advertising.
Influencers can be well-known celebrities. But more often, they are Instagram and YouTube bloggers. They have several thousands of followers and can help spread the word about your business, new products via their social channels. Our team helps you focus on the key leaders to take your brand message to a wider audience.
You should contact the famous bloggers and offer them to cooperate. Then you can send them samples of your products to try them. Later, they will write reviews about your products on your website or their blog, or do both. In any case, their followers can visit your website to buy these products. Consequently, influencer marketing will increase the visibility of your E-commerce store to a larger audience.
7. Start email marketing
The main function of email marketing is attracting and keeping the target audience. Our marketers use this technique for increasing brand awareness, making the business up-to-date and encouraging repeat purchases.
Email advertising is a low-cost way to reach your audience. The clients receive promotional messages from brands or companies. But you should be careful with the content within emails and the list of your receiver.
You have to provide relevant content in your emails to effectively reach your customers. It is also important to personalize letters and offer valuable suggestions. Besides, you can reveal some inside information about your team, business events, new features of your products. It can raise the curiosity of your clients about your business.
One more point you should remember is analytics tracking. You can set up Google Analytics to track your email marketing efforts. I would advise you to get help from our firm because you can go the wrong way with analytics tracking. Marketers determine the cost per lead, rate of growth, calculate the brand’s ROI (return on investment).
8. Set up A/B testing
Marketing is all about testing. Every prosperous business owner uses testing during the marketing process. It boosts sales because they know what variation of the specific feature appeals to the customers. Most of the marketers use A/B testing. It encourages marketers to test two versions of something to discover which performs the best to maximize the desired outcome.
The team of our company tests many elements: two different subject lines for an email campaign, two versions of a Google Ads campaign, two pricing schemes for a new service, two color schemes for a landing page, etc.
9. Use personalization strategy
Customers are more demanding now than several years ago. Here and now, they want something unique, made special for them. You can create some quizzes and surveys to build a customized product and fulfill the needs of your clients. It will be beneficial to your E-commerce because you differ from your competitors.
Moreover, you should personalize your prices. But first, you have to do competitive analysis, determine demand on the market, and define the value of your products. Our team can compare competitors’ prices with yours during digital market research. The personalized price can become the turning point of your E-commerce business.
10. Launch a loyalty program
The next piece of advice is launching a loyalty program. This strategy will help you bring your customers back to your store since they feel more special. It can become a good habit for them to use your store using a loyalty discount. You only get benefit from this because regular customers will spend more money.
11. Add live customer support
You should realize that your E-commerce business values nothing if you do not have appropriate customer service. Today it is not enough for customers to get fast responses. They want to have meaningful conversations with companies. I am confident that the last thing you want to do is to lose your clients. So we help you to provide quality customer service.
The FAQ is also a great supplement to customer support. Usually, this section gets a lot of visitors. And you can leverage it. For example, you can reveal your business motto, professional culture on this page. Sincerity can appeal to the customers, so they believe you more.
You should also know the needs and pain points of your clients. To achieve this, our team can help you provide customers with several ways to share their feedback. Marketers can also create a complaint system that will allow your customers to raise their concerns.
I hope these tips will be useful for your marketing strategy. As you see, you have many options on how to improve your business situation. And one of them is hiring a digital marketing firm. Our team of professionals will help you to create the best marketing strategy for your E-commerce business.
Do not waste your precious time! Contact Adloonix for consultation and further partnership.
Best Regards,
The marketing architect and founder of Adloonix
Vlad Sapozhnykov,
E-mail: founder@adloonix.com
How do you market your E-commerce business? Which of these methods and services do you use? Please, leave your comments below.
