The Importance of a Traffic Generation for Startups | Adloonix
Traffic generation is attracting consumers towards your product, or in the digital age, your website. Many startups think that they will not have problems with it since they have amazing products or services. However, it is easier said than done.
We regularly see entrepreneurs that work hard but cannot achieve desired goals. And they hire us, digital marketing agency Adloonix. Our team of professionals put the backs into cases and succeed in all business challenges.
We want to help all business owners that want to generate more traffic. And today, we prepared for you short info about two types of web traffic. Later we will discuss reasons to generate traffic and talk about the work process of our firm. Do not wait and read the article!
→ Here is the link to our Traffic Generation service 🔗
Types of traffic
Our firm pays attention to the two types of traffic: paid and organic.
Paid traffic comes from ads on social media platforms, Google Ads, email marketing.
Organic traffic comes from referral (visitors click on links on other websites), direct (visitors go to your website from unknown source), and search (visitors go to your website via Google and other search engines) ways.
Some marketers are sure that one type is more important than another type. Unlike the other firms, we know that only the usage of two types can get more revenue and conversion.
Organic search is free and sometimes unpredictable. And to have organic traffic, you have to develop SEO (Search Engine Optimization). Our agency regularly changes SEO strategies for the clients to keep pace with new developments in software algorithms and computer databases.
Nevertheless, we always stick to a strategy that takes into account the time of year, location, and price range in your niche. But still, you cannot be sure that you will get enough traffic from organic searches. That is why we also advise using paid traffic.
Paid traffic can be costly. Consequently, business owners undervalue it. However, it helps to increase your traffic today. Our team can help you set up effective ads that decrease CPC (cost per click) and improve customer experience.
As a result, you get two ways for traffic generation: paid and organic.
Now we move on to the next part of the article.
Reasons to generate traffic for startups
1. It will increase revenue
We regularly see that business owners rely on the wrong marketing strategy that disables them to maintain the revenue they deserve. I can assure you that the results of an effective traffic generation strategy will boost your sales several times. More users will see your content or ads, more of them will go to your website and buy your products or services. I think it is great news for any business owner.
2. It will ensure conversion
This reason goes closely with the previous one. As I said, traffic generation increases sales. But also it ensures conversion. It means that you can convert quality traffic into sales and leads. And the hyper-targeted strategy of our firm ensures a higher level of conversion and revenue.
3. It will give a better chance for a repeat sale
This reason can be the most important since your clients come back to buy more. The first time they saw your relevant content or ad, visited, and buy something. After a while, they return because they got a positive customer experience.
You should know that customers tend to return to the sites where they buy earlier because they trust them more than others. Your main task is to provide them with updated information, important content, and quality service. As you see, the traffic generation can also increase the number of regular customers.
4. It will develop brand recognition
Brand recognition is the next important component of a prosperous business. We help you to concentrate on the authenticity of your services or products to corner the market. Branding aims to regulate and expand market share by fulfilling customers’ wants and needs. Not each service or product will interest each buyer.
That is why you should know everything possible about your target audience and give you what they want and how they want it. Consequently, the customers will recognize your brand among others and purchase only your products or services.
5. It will improve business conditions
Your business means the world to you. And traffic generation is a perfect way to improve your business conditions. As you can see from the reasons above, you only win using traffic generation. Consequently, traffic generation helps you to enjoy a prosperous online business.
6. It will boost SEO (Search Engine Optimization) visibility
As I said earlier, a huge source of traffic is search engines. All businesses must pay attention to it. You know that most of the buying decisions start with a simple search. And your task is to optimize your website since it boosts the visibility of your site.
The speed of the website is also important for traffic generation. And our team always checks and changes the speed, if the website needs it. You should remember, a fast loading website can engage more clients and convert them to regular customers. Moreover, a fast website will rank higher than a slow one.
7. It will help track and control marketing effectiveness
Finally, we get to the last reason. Traffic generation allows you to check the success of the campaign. You can compare your KPI (Key Performance Indicators) before and after the traffic strategy. I can assure you that your website will stand out on the market after boosting traffic. And with the help of our team, you not only improve your conditions but get an effective plan of what to do later.
We defined the reasons to generate more traffic. I hope that they were persuasive. And now I want to share with you the work process of our firm.
The work process of Adloonix
1. Market Research & Buyer Persona research
First, we study your target audience. This study will help you to know who they are, reveal their needs and problems. This information is vital since you get the idea of how to engage the customers to visit your website. We try several hypotheses about your target audience and decide what to choose to engage more clients. It is always a discovery of how and when to target the audience.
→ Here is the link to our Market Research service 🔗
Moreover, traffic generation will be more effective with a deep understanding of your Buyer Persona. Knowledge about your ideal customer, their needs and pains, goals and dreams will help you to set a strategy aimed at attracting the most valuable visitors, leads, and customers to your business.
→ Here is the link to our Buyer Pesona Research service 🔗
2. Content marketing audit
The next step is a content marketing audit. This method helps to improve your content strategy and set a plan for the future. We discover what types of content appeal to your target audience and how to use this information to generate more traffic.
Moreover, we analyze what content works for your business, what does not work. Marketers do this because all content is different, and you should know your weak and strong sides. Never forget that content is the most powerful method for traffic generation.
You should also pay attention to the clear CTA (call-to-action). The customers want to know what they should do, and your task is to give them an answer. You can use phrases that force clients to visit your site, subscribe to email automation, follow you on social media immediately. Every piece of your content should have a clear CTA.
3. Social media advertising (A/B testing)
Social media ads are powerful tools for traffic generation, especially when you know how to use targeted ads. We can target your audience using specific demographic, psychographic, and behavioral information and set up ads for your potential customers. Our team knows how to get your clients via Facebook, Instagram, YouTube, LinkedIn, and Twitter advertisements.
Each social media ad consists of an image or video, text, and link to your website or profile in the social network. We handcraft each of these elements in corresponding with the personality of your target audience and business on the whole. Then we run A/B testing of your ads on Facebook and Instagram. In this way, we discover what performs better and what you should choose or optimize.
→ Here is the link to our Social Media Ads service 🔗
4. Google Ads (A/B testing)
Google is a powerful service for users as well as for business. Search ads show up beside of Google search results when people seek the services or products you offer. Moreover, you only pay when potential customers click to call you or visit your site.
We do A/B testing for Google Ads too. Using A/B testing, you will know for sure how to generate traffic.
5. Analytics tracking
The next step is analytics tracking. The aim of the analytics to follow the site activity: session span, pages per session, and the source of the traffic. Moreover, it helps to turn your expectations about your target audience into facts. We usually advise using Google Analytics to gather significant data about your customers and web traffic of your site.
The more visitors you attract to your company’s site, whether via content marketing, SEO, Google Ads, or social media ads, the more opportunities you have to inform potential customers about what you have to offer. The result? More traffic, conversions, and sales.
6. Setting up ad campaigns
After completing the preparational work (running A/B testing), we set up ad campaigns. Marketers create business accounts on social media, set hyper-targeted ads, and wait for the result.
Our team can show your ads almost everywhere. We can place your ads on all social media platforms, Google Mail, in over two million websites, and almost one million apps, using our unique marketing techniques.
After the two-three weeks, your ads run on the chosen network (Display or Search) and your target audience can see them. As a result, it generates traffic and reduces the cost per inquiry through audience segmentation.
Our team can also take additional steps. You can give us information about your customers, and we will find potential clients on Facebook or Instagram. We can also remind your website’s visitors to complete the sale, showing the products they wanted to buy. Besides, our team can help you to connect with your customers on social media platforms.
7. Ad campaigns optimization
Our team always optimize ad campaigns after some time. Marketers always stop ads when they are expensive and have a low rate. We check the KPI, CTR (click-through rate), measure conversion, and effectiveness. The KPI will show you whether you achieved business tasks or not. And CTR will show you the number of customers who saw your ads and clicked on them.
8. Performance management
The last step is PM (performance management). PM is a set of effective methods that guarantee to achieve your business aims. It also helps analyze the performance of traffic generation at each stage of the work process.
Generally, this process moves in three phases:
1) Planning: Setting goals, expectations, and strategy.
2) Execution: Acting to implement that strategy to meet desired goals up to expectations.
3) Review: Periodically assessing progress toward goals and steps for improvement.
I want to draw some conclusions. We discussed the importance of traffic generation and talked about the work process of our firm. As you see, our team offers businesses to generate more traffic using the effective step-by-step plan.
It can be hard to generate enough traffic to the website for a startup. But we can help you to achieve this task. Our agency is passionate about promoting startups and brands across the world. Contact us to yield positive results!
Best Regards,
The marketing architect and founder of Adloonix
Vlad Sapozhnykov,
E-mail: founder@adloonix.com
What other reasons for traffic generation do you know? How do you generate traffic to your website? Please, tell us in the comments.
