How Can Digital Transformation Help Your Business To Grow? | Adloonix
When you run a business, you expect steady growth. But how to grow offline if you spend a lot of time on marketing, but you do not get expected income? Digital transformation is the solution. Going online gives you more opportunities for growth and development.
But you do not have to do everything without any help. Adloonix will take care of your digital transformation. Our team is enthusiastic about creating incredible promoting and creative solving for brands and new companies. Our team can provide you with up-to-date information about future trends in the market. Moreover, marketers help our clients to set milestones and make them realizable.
I want to start our conversation with the comparison of digital and traditional marketing.
Comparison of digital and traditional marketing
Traditional marketing refers to offline marketing. Marketers use newspapers, radio, TV ads for targeting audiences. It also includes outdoor advertisements such as billboards. Traditional marketing is one of the oldest and researched forms of marketing. Many marketers use this method because they know exactly how it works.
Traditional marketing has significant disadvantages. Businesses cannot interact with consumers in real-time. Moreover, you cannot edit the printed or recorded ads once they are out. Furthermore, marketers cannot drive more people to read newspapers or watch TV.
However, everyone has a smartphone or laptop and access to the Internet. So, you can easily promote your brand, engage more clients and traffic, boost profit, using digital marketing. It is the basis of how you want to engage clients, convey product cost, set up powerful relations, and achieve business aims online.
The major advantage is the reaching of the consumers at one time with no geographical limitations. One more benefit of digital marketing is that consumers are visible to the brand, and you can effectively advertise the product or service.
Another benefit is that digital marketing allows business owners to estimate PPC (Pay per Click), CPL (Cost per Lead), the effectiveness of promoting, traffic generation, the amount of activity, and conversions.
And now we will discuss ten statements on how digital transformation can help your business to grow. I hope these reasons will convince you to go digital.
How digital transformation can help your business to grow
1. Streamline the process
Digital transformation allows you completely to change your business methods. You know that offline businesses often have time-consuming and redundant activities. And the process of digitalization can change this situation.
You will be able to store your information in the clouds, communicate with clients via social media and direct messages, track analytics using digital tools. As a result, you will ease the whole work process of your business.
2. Ensure full-time customer support
You should realize that your business values nothing if you do not have appropriate customer service. Today it is not enough for customers to get fast responses. They want to have meaningful conversations with companies. I am confident that the last thing you want to do is to lose your clients. So we help you to provide quality customer service.
The FAQ (Frequently Asked Questions) is also a great supplement to customer support. Usually, this section gets a lot of visitors. And you can leverage it. For example, you can reveal your business motto, professional culture on this page. Sincerity can appeal to the customers, so they believe you more.
You should also know the needs and pain points of your clients. To achieve this, our team can help you provide customers with several ways to share their feedback. Marketers can also create a complaint system that will allow your customers to raise their concerns.
3. Improve digital awareness
You should know everything possible about your business sector, online competitors, and customers. Digital market research is a key component of digital awareness. It is online research and analysis of the market, current and potential competitors, possibilities, requests, modernization, and customers’ behavior. Everyone has to know that it is the first service one should use before every business decision.
It seems easy to study your target market and its needs. But it is the wrong assumption. You cannot know the demand of the market, the strong and weak sides of your competitors, and target audience without some information.
What do you need to know about the work process of our firm? We can conduct detailed market research and prepare the report with all the necessary information for digital transformation. We keep you in touch with the market situation, limited data, trade opportunities, price level, and competition.
Market research allows you to gather all inside information and use it for your needs. Only after conducting the market research, we can develop digital CX (customer experience) strategy and then start a Lead Generation (Digital Ads) process.
Using market research data, our team can develop the best marketing plan and minimize the risks of digital transformation. Besides, you can avoid spending extra costs and making rash decisions using current business information.
→ Here is the link to our Market Research service 🔗
4. Engage more customers
Digital transformation also allows you to concentrate on potential customers. Maybe they buy a competitive product but will note that your product is out of the ordinary and have more benefits than others.
We can help you to try several hypotheses about your target audience and decide what to choose to engage more clients. It is always a discovery of how and when to target the audience.
Moreover, your marketing will be more effective when you have a deep understanding of your Buyer Persona. Learning about your ideal customer, their needs and pains, goals, and dreams, helps you to set a strategy aimed at attracting the most valuable visitors, leads, and customers to your business.
→ Here is the link to our Buyer Persona Research service 🔗
5. Improve CX (customer experience) strategy
When we finish with conducting market research, our team starts creating a digital CX strategy. It is the interaction between a client and a business all through their relationship and connections. Remember, you have not only to say that you are a customer-oriented company but to be like that.
Customer experience is a vital component of a successful business. A client, who has a positive interaction with a brand more convert, re-purchase, and leave positive reviews. The business owners that focus on customer experience strategy, at one time, cut spending, boost profits, and achieve higher results.
You need to remember that a rational strategic planning process is one of the keys to success. Think more global, and you understand that the reason why users keep returning to the outstanding brands: they have a positive experience.
→ Here is the link to our Digital Strategy service 🔗
6. Generate more leads
During our collaboration, we take care of your business and create lead generation. It identifies the performance of your brand at every stage of the customer journey funnel.
When you are going to transform your business, it is important to have an updated marketing metric. That helps to drive more brand awareness, quality leads, and sales.
We prepare the up-to-date report for you where you can see all the valuable data. The model permits to determine the CPC (cost per lead) so the brand can decide the rate of its growth, more effectively manage the brand’s transformation, and calculate ROI (Return on Investments).
→ Here is the link to our Traffic Generation service 🔗
7. Create an effective content strategy
Some business owners think that content marketing is too difficult, ineffective, and unimportant. That is why they fail. I agree that content marketing needs time, but marketers can develop a proper strategy for your brand.
The strategy consists of several important steps: analyzing your audience’s interests to define a better content strategy and thinking up how to make it more unique; optimizing your content after creating; awareness when, how and where to publish the content; analyzing results and what you should improve; understanding what content amplifies to optimize ROI.
The online blog is a cost-effective way to introduce your business, products, or services to the target audience. Business owners confirm that it is a perfect place to attract potential customers, develop your brand recognition, and build a reputation.
Remember, your content should be original and creative. Moreover, your posts must be high-quality since your audience will judge your business by them. It is a good strategy to post something new that will push your audience to follow you, buy your products, and leave positive reviews.
8. Provide effectiveness and flexibility
Digital transformation allows you to automate most of the processes and adjust to the changeable market conditions. As a result, you can better satisfy the needs and wants of your customers. Moreover, building an effective workplace will help to grow your online business faster.
Nevertheless, technological progress allows you to analyze the information more effectively. You will know the current and future situation and will modify your strategy due to this information.
9. Give more opportunity for promotion
You do not have so many ways of promotion for an offline business. But digitalization gives you access to all available digital marketing channels. I will define the popular methods that get more traffic for our clients and boost their sales.
1) Email marketing is an effective way to follow up on possible conversions. The main function of email marketing is attracting and keeping the target audience. Our marketers use this technique for increasing brand awareness, making the business up-to-date and encouraging repeat purchases
2) One more powerful and effective marketing strategy is advertising with PPC (pay per click) ads. It is a useful service that leads your website to the top of search results, even if the ranking of your business is not the best. Using PPC, you only pay when users click on your ads that lead them to your site. Then your task is to convert them.
3) SEO (Search Engine Optimization) is one of the useful methods. The main goal of SEO is providing the most relevant results for any search. So you cannot trick them. The only way to reach higher positions is to offer quality content, great customer experience, and a technically optimized website.
4) SMM (Social Media Marketing) means the usage of social networks to engage more clients, promote your product or service, achieve business goals. You can use content marketing, for example. You can post some articles, posts, videos about your products. As a result, the interest in your product or service will increase.
5) Social media ads are a very powerful tool, especially when you know how to use targeted ads. We can target your audience using specific demographics, psychographics, and behavioral information and set up ads for your potential customers. Our team knows how to get your clients via Facebook, Instagram, YouTube, LinkedIn, and Twitter advertisements.
6) One more way to engage clients is through influencer marketing. Research showed that 92% of people trust recommendations over corporate advertising. We can help you find key leaders to take your brand message to a wider audience. They have several thousands of followers and can help spread the word about your business, new products via their social channels.
It is so fascinating that I hope you want to have social media advertisements created by our firm.
10. Get the base for the future development
Now marketers know everything about the digital techniques for business development and growth. Digital transformation gives you access to the relevant market data and information, a strong customer base, leverage upon competitors. And this knowledge will help you to grow and expand your brand easier.
We have discussed the main reasons to go digital. It is up to you what to do. You can continue to run an offline business. But all marketers predict the decline of traditional marketing and the rapid growth of digital marketing.
If you do not want to lose your business, contact Adloonix. We will give you recommendations on how to go digital and develop your business. Moreover, you can hire our firm and be confident in the online success of your brand.
Best Regards,
The marketing architect and founder of Adloonix
Vlad Sapozhnykov 🔗,
E-mail: founder@adloonix
What is the main aspect of digital transformation for you? How do you create your digital transformation strategy? Please, tell us in the comments below.
