Digital Transformation Strategy [Marketing Consulting] — Definition by Adloonix

Digital Transformation Strategy [Marketing Consulting] — Definition by Adloonix

The bitter truth is that your digital transformation has only a 30% chance of success. But do you know what? You can increase your chances if you read this article and put your knowledge into practice. Today we will talk about digital transformation strategy, its benefits, and challenges.

But first, let me introduce the top digital marketing agency Adloonix. We provide our clients with knowledge of digital marketing and make their dreams come true. Our firm offers clients services from A to Z. In other words, we analyze your business, create a comprehensive strategy, and implement it. You can read more about our firm and services on our official website.

What is a digital transformation strategy?

We get back to our main issue, digital transformation strategy. Digital transformation is the boost of business processes and activities to benefit from using digital technologies. It is the usage of digital tools to cover all the bases of your firm.

And your goals are reviewing the old operation techniques, becoming more agile in engaging with your customers and competitors, trying new digital approaches all the time. You should remember that modern technologies play a vital role in the company’s ability to adapt to business conditions and increase the perceived value of products or services.

Now companies invest a lot of money and time into digital transformation strategy. But you can win in the case when you have got a strategic approach. It means that you have to keep pace with the latest digital trends and apply them to your business.

→ Here is the link to our Digital Transformation Company — Adloonix 🔗

But our agency can facilitate your work. We can create a personalized digital transformation strategy, implement and adapt services or products to the online market. We concentrate on all the details of the digitalization, and this complicated task gives great results for our clients.

Keep reading to discover the benefits of the digital transformation strategy that we can guarantee our clients.

Benefits of the digital transformation strategy

1. Digital transformation strategy gives you more information about your market

The best thing about digital transformation is full access to all information. You do not have to predict some changes on the market anymore. Digital technologies allow you to collect statistics from all your digital channels and resources. So your business decisions are based on up-to-date data.

We usually recommend doing digital market research. It will help you study everything about your business niche. It is the analysis of your market, competition, and target audience.

Our team will study the online growth of your business, check market trends, reveal important statistics, and investigate the market size, shares. Of course, it would be impossible to collect such a comprehensive report without using digital technologies.

→ Here is the link to our Market Research service 🔗

2. You learn more about your target audience

Digital transformation also allows you to track the touchpoints with your target audience. The customers are your sphere of interest. And you have to know their online purchase behavior. Our team helps you discover customers’ needs and pain points to attract, satisfy, and keep your clients.

We also help you try four hypotheses of your target audience and decide what strategy to choose to engage more clients. It is fascinating to find out how and when to target your customers.

Besides, your digital transformation strategy will be more effective when you design the portfolios of your ideal customers, Buyer Personas. It will help you create a strong digital strategy that attracts customers to learn more about your business.

3. It gives you a competitive advantage

Digital transformation also allows you to analyze your competitors. Competition is always high, and you have to know everything possible about the rivalry on the market. Our team usually studies the business performance of 7–14 competitors.

We help you understand what methods and techniques they use, what they do the best. Then marketers analyze their business conditions, the description of their product baskets, sources of traffic, marketing channels, and advanced solutions.

I am also sure that you want to know the reasons why customers choose your competitors. To find an answer to this question, we can do benchmarking research. Our team can compare competitors’ and your performance, develop the ways to corner the market. Moreover, marketers can discover how to lure competitors’ customers to you.

4. Digital transformation strategy improves your CX strategy

The CX (Customer Experience) is at the heart of the digital business. As I said earlier, customers are highly valuable to your business. So you have to do your best to satisfy them. Clients who have a positive interaction with a brand more convert, re-purchase, and become regular customers. And digital transformation helps you improve overall CX strategy.

But you should increase the speed and agility of your employees, develop and digitalize the customer journey map, achieve the adoption of the customers to your new digital approaches.

Moreover, you should remember that a rational strategic planning process is one of the keys to digital transformation success. Think more global, and you understand that the reason why users keep returning to the outstanding brands is the seamless customer experience.

→ Here is the link to our Digital Strategy service 🔗

5. It drives more data-based business decisions

I mentioned earlier that digital transformation helps you make well-informed decisions. And we will discuss this statement in more detail. You have to remember that digitalization allows you to get hyper-personalized, relevant, real-time information.

You can automate most of the processes and adjust them to the changeable market conditions. As a result, you can better satisfy the needs and wants of your customers. Moreover, building an effective workplace will help you develop online business faster.

Nevertheless, technological progress allows you to analyze the information more effectively. You will know the current and future situation and will modify your strategy according to this information.

6. Digital transformation strategy gives you access to all digital technologies and tools

Digitalization gives you access to AI (Artificial Intelligence), AR (Augmented Reality), Cloud Computing, Machine Learning, Data Analytics, and so on. Imagine how you can boost the performance of your business, using these powerful technologies.

You will be able to store your information in the clouds, communicate with clients via social media and direct messages, track analytics using digital tools. As a result, you will ease the whole work process of your business.

Of course, you have to teach your employees to use these tools or hire new specialists. However, view this process not as reckless spending but as smart investment into the bright future of your company.

7. It helps you make your company more profitable

Digital transformation helps you improve the business conditions and enjoy a prosperous online business. Nevertheless, our team detects and analyzes problem areas in your business during the process of digitalization. Using these results, we can define problem areas and even find the solutions.

Moreover, our team always studies the costs of competitors’ products. And then, we determine the best pricing strategy for your products or services. Keep in mind the right price is the one that your clients want to pay. And I can assure you that the results of digitalization will make your business more profitable. It is great news for any entrepreneur.

8. Digital transformation opens you the door to the international markets

Digital transformation gives you a great opportunity to enter new markets too. The presence in several markets grows your customer base, increases brand awareness, and boosts profit.

If you are going to enter a new market, you can always rely on our firm. Our team will help you develop and implement a personalized digital market entry strategy that includes many components and features. We always pay attention to the small details of the market entry, and you can be sure of the effectiveness and efficiency of the strategy.

9. It allows you to measure your performance

No matter what type of products or services you offer, you have to build lasting relationships with your clients. And the process of digitalization allows you to establish and monitor the performance of your business.

The digital marketing effectiveness measurement will help you remove all the guesswork. And it will help you execute your marketing campaigns with unbelievable success. Moreover, up-to-date statistics will allow you to make more informed decisions and predict future growth.

10. Digital transformation forms a powerful digital culture in your company

Digital transformation also allows you to strengthen working relations within your company. Digital culture makes your team more productive and engaged in the work process. Moreover, digital transformation decreases the rate of overloading with work since technologies can do many monotonous and boring processes.

11. It consolidates all your departments

Earlier different departments of your firm saw customer retention strategy from different angles. But one more advantage of digital transformation is strong cooperation between the departments of your firm.

The digital transformation will help you create a digital marketing strategy that covers all aspects of the online business, such as marketing, sales, and customer service. As a result, you will be sure that your employees concentrate on the issues of the same strategy.

We highlighted the incredible benefits of the digital transformation strategy. But the road to success is not always smooth. You will have to face several challenges that we described below.

Challenges of the digital transformation strategy

1. You do not have enough experience and knowledge

Digital transformation involves much expertise and knowledge. And the lack of these skills is the main reason for business digital transformation failure. You should understand that you are going to change your whole business. Think about how it was difficult to start the business. And imagine a similar process now.

If you want to avoid the headache and sleepless nights, you should hire a digital marketing agency. We have enough experience and knowledge to transform your business and help you adapt to the digital business approach.

2. It is hard to manage your budget

All of us dream about the endless budget. But the reality is completely different. So you have to estimate the budget for your digital transformation strategy. Our team can help you create a plan and count the whole budget. If you cannot handle it, we can optimize the strategy or develop several phases over several years. But you have to start this process as soon as possible.

3. You do not know how to organize the process

One more common issue is the organization of the digital transformation. You have to announce your decision to your employees and prepare them for some changes. From time to time, you will need their assistance in this process. So you should be sure that they understand the importance of this process.

Professional marketers will also help you with the organization. We can implement a digital transformation strategy while you will handle issues inside your company.

4. You do not know how to guarantee digital security of your business data

Also, you will have to transform the security system of your business. But many business owners do not know how to guarantee it. Hopefully, we can help you solve this challenge.

Our team can set up HTTPS (Hypertext Transfer Protocol Security) or TLC (Transport Layer Security) to secure the communication within your company over the Internet. Moreover, we can set up two-step verification to all your business accounts. You can be sure that all your data is secure with the assistance of our firm.

As you see, digital transformation is a long and thorny path. But it is the best way to save your business and go from strength to strength. Moreover, you cannot postpone this process anymore. Time is up.

Our team of professionals will help you prepare for digital transformation with no stress. Contact Adloonix for expert guidance on the digital transformation strategy. We know how to help you and are responsible for what we do.

Vlad Sapozhnykov | Market Research by Adloonix

Best Regards,

The marketing architect and founder of Adloonix

Vlad Sapozhnykov 🔗,

How do you create a digital transformation strategy? What do you expect to achieve after digital transformation? Please, tell us in the comments below.